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Combining his first and last names to brand the company he founded in 1989, Carroll Abrams had more than 50 years experience in the advertising specialty business. Joining forces with Carroll in 2002, Aaron Watkins brings more than 40 years of marketing expertise to the table. Working together for nearly ten years, they built Carab Enterprises into the industry leader that it is today. Carroll passed away in 2011 and Aaron continues to expand and lead the company into the future.

Aaron Watkins' first marketing coup was obtaining an endorsement from New York Governor Nelson Rockefeller at his lemonade stand and backyard carnival at the tender age of 9. In 1976, he founded The Watkins Button Company, which went on to become the premiere supplier of buttons to high school drama clubs across the country. After successful careers as an actor in New York and a clown with The Big Apple and Ringling Bros. Circuses, Aaron incorporated his natural talents for promotion to form Chameleon Marketing & Business Services. Chameleon MBS provided a wide range of marketing and public relations services to arts and cultural organizations. He was educated at Ohio University, earning a BFA in Theatre, holds a certificate in Arts Management from the New York Cultural Council Foundation and is a graduate of RBBB Clown College. He is a proud recipient of the Raoul Wallenberg Humanitarian Award.

Carroll Abrams was an entrepreneur before the word was ever coined. Growing up in Bridgeport, CT, he sold magazine subscriptions and delivered more than 100 newspapers a day. He also mowed lawns and cleaned houses, developing his business acumen and customer service skills with each endeavor. After serving in the US Navy, opened an advertising specialty business. In addition to this highly successful venture, Carroll opened a sailboat business and an innovative restaurant called The Calorie Counter. He founded Carab Enterprises as a small retirement business in 1989, but it rapidly grew into the premiere pin supplier for many veterans organizations. Needing more time for sports, painting, writing and rabble-rousing, Carroll brought partner Aaron Watkins into the business in 2002 and enjoyed a fulfilling retirement.
Carab Enterprises, Inc. ∙ Sarasota, FL
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